MEMAHAMI PERILAKU MAHASISWA DALAM MENGGUNAKAN MOBILE BANKING DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN THEORY OF PLANNED BEHAVIOR (TPB)

Nia Anjani, NIM : 2020050102054., N (2024) MEMAHAMI PERILAKU MAHASISWA DALAM MENGGUNAKAN MOBILE BANKING DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN THEORY OF PLANNED BEHAVIOR (TPB). Other thesis, IAIN Kendari.

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Abstract

ABSTRAK
Nia Anjani, NIM : 2020050102054. Memahami Perilaku
Mahasiswa Dalam Menggunakan Mobile Banking Dengan
Pendekatan Technology Acceptance Model (TAM) Dan Theory Of
Planned Behavior (TPB). „‟Fakultas Ekonomi dan Bisnis Islam”,
Institut Agama Islam Negeri Kendari melalui pembimbing I Ibu
Dr. Hj. Ummi Kalsum M. Ag dan pembimbinng II Bapak
Alwahidin, S.Si., M.Sc


Penelitian ini bertujuan untuk mengetahui pengaruh antara
variabel persepsi kemudahan penggunaan, persepsi kegunaan, sikap
terhadap perilaku, norma subjektif, kontrol perilaku dapat
mempengaruhi minat perilaku menggunakan mobile banking pada
Mahasiswa. Dengan menggunakan metode kuantitatif karena bertujuan
untuk mengkonfirmasi data yang didapatkan di lapangan. Sampel
diperoleh sebanyak 100 responden dari Mahasiswa IAIN Kendari yang
menggunakan mobile banking dengan teknik purposive sampling.
Teknik pengumpulan data menggunakan metode kuesioner (google
from). sedangkan Teknik analisis data yang digunakan yakni SmartPLS
v 4.1. Hasil penelitian menujukkan bahwa variabel kemudahan
pengguna persepsian berpengaruh positif dan signifikan terhadap
variabel persepsi kegunaan sebesar nilai T-statistik 10.614>1.96
artinyadapat diterima. Persepsi kegunaan berpengaruh positif dan
signifikan terhadap konstruk sikap terhadap perilaku penggunaan
teknologi sebesar nilai T-statistik 5.945> 1.96 artinya dapat diterima.
Persepsi kemudahan pengguna berpengaruh positif dan signifikan
terhadap persepsi sikap terhadap perilaku penggunaan teknologi
sebesar nilai T-statistik 3.212> 1.96 artinya dapat diterima. Persepsi
kegunaan berpengaruh positif dan signifikan terhadap minat perilaku
menggunakan mobile banking sebesar nilai T-statistik 2.017> 1.96
artinya dapat diterima. Persepsi sikap perilaku positif dan signifikan
xi | A B S T R A K
terhadap minat perilaku menggunakan sebesar nilai T-statistik 10.272>
1.96 artinya dapat diterima. Norma subjektif positif dan signifikan
terhadap minat perilaku menggunakan mobile banking sebesar nilai T
statistik 2.562> 1.96 artinya dapat diterima. Kontrol perilaku
berpengaruh positif dan signifikan terhadap minat perilaku
menggunakan mobile banking sebesar nilai T-statistik 2.037> 1.96
artinya dapat diterima.
Kata kunci : Technology Acceptance Model (TAM), Theory of
Planned Behavior (TPB), mobile banking, minat
perilaku menggunakan

ABSTRACT
Nia Anjani, NIM: 2020050102054. Analysis of Student Behavior in
Using Mobile Banking Using the Technology Acceptance Model
(TAM) and Theory of Planned Behavior (TPB) Approach "Faculty
of Islamic Economics and Business”, Kendari State Islamic
Institute through supervisor I Mrs. Dr. Hj. Ummi Kalsum M. Ag
and supervisor II Mr. Alwahidin, S.Sc., M.Sc

This research aims to determine the influence between the
variables of perceived ease of use, perceived usefulness, attitudes
towards behavior, subjective norms, behavioral control which can
influence behavioral interest in using mobile banking among students.
Using quantitative methods because it aims to confirm data obtained in
the field. The sample was obtained from 100 respondents from IAIN
Kendari students who used mobile banking using a purposive sampling
technique. The data collection technique uses a questionnaire method
(google from). while the data analysis technique used is SmartPLS v
4.1. The research results show that the variable perceived ease of use
has a positive and significant effect on the variable perceived
usefulness with a T-statistic value of 10.614>1.96, meaning it is
acceptable. Perceived usefulness has a positive and significant effect on
the construct of attitudes towards technology use behavior with a T
statistic value of 5.945> 1.96, meaning it is acceptable. Perception of
user convenience has a positive and significant effect on the construct
of attitudes towards technology use behavior with a T-statistic value of
3.212> 1.96, meaning it is acceptable. Perceived usefulness has a
positive and significant effect on behavioral interest in using mobile
banking with a T-statistic value of 2.017> 1.96, meaning it is
acceptable. The perception of positive and significant behavioral
attitudes towards behavioral interest uses a T-statistic value of 10.272>
1.96, meaning it is acceptable. The subjective norm is positive and
xiii | A B S T R A C T
significant towards behavioral interest in using mobile banking with a
T-statistic value of 2.562> 1.96, meaning it is acceptable. Behavioral
control has a positive and significant effect on behavioral interest in
using mobile banking with a T-statistic value of 2.037> 1.96, meaning
it is acceptable.
Keywords: Technology Acceptance Model (TAM), Theory of
Planned Behavior (TPB), mobile banking, interest in using
behavior

Item Type:	Thesis (Other)
Additional Information:	Kata kunci : Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), mobile banking, minat perilaku menggunakan
Uncontrolled Keywords:	Kata kunci : Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), mobile banking, minat perilaku menggunakan
Subjects:	Ekonomi > Bank Ekonomi > Ekonomi Islam
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Prodi Perbankan Syariah
Depositing User:	Unnamed user with username asni
Date Deposited:	10 Oct 2024 02:28
Last Modified:	10 Oct 2024 02:28
URI:	http://digitallib.iainkendari.ac.id/id/eprint/3396

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