PENGARUH BELANJA ONLINE DAN OFFLINE TERHADAP MINAT BELI MAHASISWA IAIN KENDARI

Yusliana Nim : 19050102001, Y (2025) PENGARUH BELANJA ONLINE DAN OFFLINE TERHADAP MINAT BELI MAHASISWA IAIN KENDARI. Other thesis, IAIN KENDARI.

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Abstract

ABSTRAK
Yusliana Nim : 19050102001, Pengaruh Jual beli online dan Offline
terhadap minat beli mahasiswa IAIN Kendari di bimbing oleh Abdul
Wahid Mongkito, SE., M.EI dan Alwahidin, S.SI., M.Sc.
Tujuan penelitian ini dilakukan guna menganalisis perbedaan jual
beli online dan offline dalam mempengaruhi minat belanja mahasiswa
Institut Agama Islam Negeri (IAIN) Kendari. Penelitian ini
menggunakan populasi mahasiswa Institut Agama Islam Negeri (IAIN)
Kendari dengan pengambilan sampel melalui kuesioner dengan teknik
purposive sampling untuk penentuan data sesuai kriteria. Jenis
penelitian ini menggunakan kuantitatif komparatif atau penelitian uji
beda data yang homogen antara variabel jual beli online dan Jual Beli
offline dalam mempengaruhi minat belanja mahasiswa Institut Agama
Islam (IAIN) Kendari. Metode penelitian menggunakan uji beda
(komparatif) dengan melihat hasil paired sample statistic dan paired t
test. Hasil penelitian melalui paired sample statistic dengan melihat
jumlah mean (rata-rata) variable jual beli online diperoleh nilai mean
yang lebih besar dibandingkan dengan variabel jual beli offline. Hal ini
berarti hasil penelitian ini menunjukkan bahwa mahasiswa Institut
Agama Islam Negeri (IAIN) Kendari cenderung membeli produk
dengan sistem online dibandingkan dengan offline yang berarti variabel
jual beli online dan offline berpengaruh terhadap minat beli mahasiswa
Institut Agama Islam Negeri (IAIN) Kendari.
Kata Kunci: Jual beli Online, Jual beli Offline, Minat Belanja
ABSTRACT
Yusliana Nim : 19050102001, The Influence of Online and Offline
Buying and Selling on the Buying Interest of IAIN Kendari Students
was guided by Abdul Wahid Mongkito, SE., M.EI and Alwahidin,
S.SI., M.Sc.
The purpose of this study was to analyze the difference between
online and offline buying and selling in influencing the shopping
interest of students of the State Islamic Institute (IAIN) Kendari. This
study uses the student population of the State Islamic Institute (IAIN)
Kendari by sampling through a questionnaire with a purposive
sampling technique to determine data according to the criteria. This
type of research uses comparative quantitative or research on the
difference between homogeneous data between online buying and
selling variables and offline buying and selling in influencing the
spending interest of students of the Kendari Islamic Religious Institute
(IAIN). The research method uses a different test (comparative) by
looking at the results of paired sample statistics and paired t test. The
results of the study through paired sample statistics by looking at the
mean number of online buying and selling variables obtained a larger
mean value compared to offline buying and selling variables. This
means that the results of this study show that students of the State
Islamic Institute (IAIN) Kendari tend to buy products with an online
system compared to offline which means that online and offline buying
and selling variables affect the buying interest of students of the State
Islamic Institute (IAIN) Kendari.
Keyword: Online Trading, Offline Trading, Shopping Interest

Item Type:	Thesis (Other)
Additional Information:	Kata Kunci: Jual beli Online, Jual beli Offline, Minat Belanja
Uncontrolled Keywords:	Kata Kunci: Jual beli Online, Jual beli Offline, Minat Belanja
Subjects:	000 Kelas Umum > 006.754 Situs Jejaring Sosial, Sosial Media 300 Ilmu Sosial > 378 Pendidikan Tinggi, Unversitas Ekonomi > Bank Ekonomi > Bank Islam
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Prodi Perbankan Syariah
Depositing User:	Unnamed user with username asni
Date Deposited:	21 Feb 2025 02:09
Last Modified:	20 Apr 2026 01:49
URI:	http://digitallib.iainkendari.ac.id/id/eprint/3762

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