ANALISIS SOAR DALAM STRATEGI PENGEMBANGAN BISNIS FASHION ACCESSORIES PADA AKUN INSTAGRAM @southeast.market

Muhammad Agung Syaifullah Hamzah, NIM: 2020050101137., M (2025) ANALISIS SOAR DALAM STRATEGI PENGEMBANGAN BISNIS FASHION ACCESSORIES PADA AKUN INSTAGRAM @southeast.market. Other thesis, IAIN KENDARI.

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Abstract

ABSTRAK
Muhammad Agung Syaifullah Hamzah, Nim : 2020050101137.
“Analisis SOAR Dalam Strategi Pengembangan bisnis Fashion
Accessories Pada Akun Instagram @southeast.market” Fakultas
Bisnis Dan Ekonomi Islam , Institut Agama Islam Negeri Kendari
(IAIN) Kendari, melalui pembimbing I Abdul Wahid Mongkito S.
Si., M.EI dan pembimbing II Mahfudz Lc., M.E
Penelitian ini bertujuan untuk menganalisis penerapan analisis SOAR
dalam strategi pengembangan bisnis akun Instagram
@southeast.market dengan menggunakan metode kualitatif dan teknik
5I (Initiate, Inquire, Imagine, Innovate, Implement). Hasil penelitian
menunjukkan bahwa analisis SOAR efektif dalam mengoptimalkan
kekuatan internal dan memanfaatkan peluang eksternal untuk mencapai
aspirasi bisnis. Strategi yang dihasilkan meliputi pengembangan produk
ramah lingkungan dan kemasan berkelanjutan untuk memperkuat citra
merek (S-A), kemitraan strategis dan pengembangan platform e-
commerce yang berfokus pada keberlanjutan (O-A), serta kampanye
pemasaran dan program loyalitas yang berhasil meningkatkan
partisipasi pelanggan sebesar 20% dalam tiga bulan terakhir (S-R).
Selain itu, kampanye pemasaran bersama dan penawaran khusus telah
membantu menarik 15% pelanggan baru, mendukung ekspansi pasar
yang ditargetkan (O-R). Kesimpulannya, analisis SOAR memberikan
kerangka strategis yang komprehensif bagi @southeast.market untuk
mencapai tujuan keberlanjutan dan manfaat sosial, dengan hasil yang
terukur seperti peningkatan keterlibatan pelanggan dan pertumbuhan
pasar.
Keywords : Analisis SOAR, Pengembangan Bisnis, Keberlanjutan,
Keterlibatan Pelanggan, Pemasaran Media Sosial, E-
commerce, Loyalitas Pelanggan
ABSTRACT
Muhammad Agung Syaifullah Hamzah, NIM: 2020050101137.
"SOAR Analysis in Business Development Strategies for Fashion
Accessories on Instagram Accounts @southeast.market." Faculty
of Islamic Business and Economics, State Islamic Institute of
Kendari (IAIN Kendari), under the supervision of Abdul Wahid
Mongkito, S.Si., M.EI and Mahfudz Lc., M.E.
This study aims to analyze the application of the SOAR analysis in the
business development strategy of the Instagram account
@southeast.market using qualitative methods and the 5I technique
(Initiate, Inquire, Imagine, Innovate, Implement). The results show that
the SOAR analysis is effective in optimizing internal strengths and
leveraging external opportunities to achieve business aspirations. The
strategies developed include eco-friendly product development and
sustainable packaging to strengthen brand image (S-A), strategic
partnerships, and the development of an e-commerce platform focused
on sustainability (O-A), as well as marketing campaigns and loyalty
programs that successfully increased customer participation by 20% in
the last three months (S-R). Additionally, joint marketing campaigns
and special offers have helped attract 15% new customers, supporting
the targeted market expansion (O-R). In conclusion, the SOAR analysis
provides a comprehensive strategic framework for @southeast.market
to achieve sustainability goals and social benefits, with measurable
results such as increased customer engagement and market growth.
Keywords: SOAR Analysis, Business Development, Sustainability,
Customer Engagement, Social Media Marketing, E-
commerce, Customer Loyalty

Item Type:	Thesis (Other)
Additional Information:	Keywords : Analisis SOAR, Pengembangan Bisnis, Keberlanjutan, Keterlibatan Pelanggan, Pemasaran Media Sosial, E- commerce, Loyalitas Pelanggan
Uncontrolled Keywords:	Keywords : Analisis SOAR, Pengembangan Bisnis, Keberlanjutan, Keterlibatan Pelanggan, Pemasaran Media Sosial, E- commerce, Loyalitas Pelanggan
Subjects:	000 Kelas Umum > 006.754 Situs Jejaring Sosial, Sosial Media 600 Teknologi dan Ilmu Terapan > 650 Bisnis Ekonomi > Ekonomi Islam
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Prodi Ekonomi Syariah
Depositing User:	Unnamed user with username asni
Date Deposited:	27 Feb 2025 00:23
Last Modified:	15 Apr 2026 02:44
URI:	http://digitallib.iainkendari.ac.id/id/eprint/3823

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