PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT KONSUMEN BERBELANJA DI SANYA MART

Devy Nahliana. Nim 2020050102006, D (2025) PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP MINAT KONSUMEN BERBELANJA DI SANYA MART. Other thesis, IAIN KENDARI.

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Abstract

ABSTRAK
Devy Nahliana. Nim 2020050102006. “PENGARUH KUALITAS
PRODUK, HARGA DAN PROMOSI TERHADAP MINAT
KONSUMEN BERBELANJA DI SANYA MART”. Melalui
Bimbingan Bapak Dr. Muhammad Hadi M.HI Dan Ibu Kiki
Novita Sari, S.H.I., M.E.. Program Studi Perbankan Syariah
Tahun 2024.
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh
kualitas produk, harga dan promosi terhadap minat konsumen
berbelanja di sanya mart kendari. Data dikumpulkan dengan teknik
penyebaran kuesioner dengan menggunakan skala likert. Populasi pada
penelitian ini yaitu warga kota kendari yang sebesar 350.267 orang.
Sampel yang dipilih dengan menggunakan random sampling dan
diperoleh sampel sebanyak 100 responden. Pengujian instrument
penelitian yang dilakukan pada penelitian ini yaitu menguji validasi,
reabilitas, asumsi klasik dan regresi linear berganda dengan nilai
signifikan 0,1 (10%) dan untuk uji hipotesis pada penelitian ini
menggunakan uji parsial (t), uji simultan (f) dan uji determinasi (r)
dengan program SPSS versi 22. Berdasarkan hasil tersebut secara
parsial menunjukkan bahwa promosi tidak mempunyai pengaruh positif
dan signifikan terhadap minat konsumen berbelanja di Sanya Mart,
sedangkan variabel kualitas produk dan harga mempunyai pengaruh
positif dan signifikan terhadap minat konsumen berbelanja di Sanya
Mart. Penelitian ini nilai adjusted R, Square sebesar 52.7% ini berarti
variable bebas; kualitas produk (X1), Harga (X2) Promosi (X3),
mampu menjelaskan sebesar 52.7 terhadap minat konsumen berbelanja
variable (Y). sedangkan yang tidak diperoleh yaitu 47.3% dijelaskan di
pengaruh lain yang tidak di jelaskan dalam penelitian ini. Berdasarkan
pada uji F diatas dapat dipahami bahwa nilai F-hitung 17.045 > f-tabel
2.69 dengan probabilitas signifikan 0.000 < 0.1, sehingga hal ini dapat
disimpulkan bahwa ada pengaruh signifikan secara simultan Kualitas
xi | A B S T R A K
Produk, Harga, dan promosi terhadap Minat Konsumen berbelanja di
sanya mart.
Kata Kunci : Kualitas Produk, Harga, Promosi, Minat Konsumen,
Sanya Mart
ABSTRACT
Devy Nahliana. Nim 2020050102006. "THE INFLUENCE OF
PRODUCT QUALITY, PRICES AND PROMOTIONS ON
CONSUMER INTEREST IN SHOPPING AT SANYA MART".
Through the guidance of Dr. Muhammad Hadi M.HI and Mrs. Kiki
Novita Sari, S.H.I., M.E.. Sharia Banking Study Program in 2024.
This research aims to determine and analyze the influence of product
quality, price and promotion on consumer interest in shopping at Sanya
Mart Kendari. Data was collected using a questionnaire distribution
technique using a Likert scale. The population in this study was
Kendari city residents, amounting to 350,267 people. The sample was
selected using random sampling and a sample of 100 respondents was
obtained. The research instrument testing carried out in this study was
testing validation, reliability, classical assumptions and multiple linear
regression with a significant value of 0.1 (10%) and to test the
hypothesis in this study using the partial test (t), simultaneous test (f)
and determination test (r) with the SPSS version 22 program. Based on
these results, it partially shows that promotions do not have a positive
and significant influence on consumers' interest in shopping at Sanya
Mart, while product quality and price variables have a positive and
significant influence on consumers' interest in shopping at Sanya Mart.
In this research, the adjusted R, Square value is 52.7%, this means the
independent variable; product quality (X1), price (X2) promotion (X3),
is able to explain 52.7 of the variable consumer interest in shopping
(Y). while what was not obtained, namely 47.3%, was explained by
other influences that were not explained in this study. Based on the F
test above, it can be understood that the F-count value is 17.045 > f-
table 2.69 with a significant probability of 0.000 <0.1, so it can be
concluded that there is a significant simultaneous influence of product
quality, price and promotion on consumer interest in shopping at Sanya
Mart.
Keywords: Product Quality, Price, Promotion, Consumer Interest,
Sanya Mart

Item Type:	Thesis (Other)
Additional Information:	Kata Kunci : Kualitas Produk, Harga, Promosi, Minat Konsumen, Sanya Mart
Uncontrolled Keywords:	Kata Kunci : Kualitas Produk, Harga, Promosi, Minat Konsumen, Sanya Mart
Subjects:	300 Ilmu Sosial > 338 Produksi Ekonomi > Ekonomi
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Prodi Perbankan Syariah
Depositing User:	Unnamed user with username asni
Date Deposited:	25 Aug 2025 02:24
Last Modified:	03 Apr 2026 08:47
URI:	http://digitallib.iainkendari.ac.id/id/eprint/4004

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