PERSEPSI MAHASISWA GEN Z FUAD IAIN KENDARI TERHADAP ISI KONTEN DAKWAH USTADZ HANAN ATTAKI DI YOUTUBE TENTANG “TERAPI MENTAL DAN OBAT STRESS”

Nining Hastuti Nim: 2021030101009, N (2026) PERSEPSI MAHASISWA GEN Z FUAD IAIN KENDARI TERHADAP ISI KONTEN DAKWAH USTADZ HANAN ATTAKI DI YOUTUBE TENTANG “TERAPI MENTAL DAN OBAT STRESS”. Other thesis, IAIN KENDARI.

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Abstract

ABSTRAK

Nama: Nining Hastuti Nim: 2021030101009 Judul: Persepsi Mahasiswa Gen Z
FUAD IAIN Kendari Terhadap Isi Konten Dakwah Ustadz Hanan Attaki di
Youtube Tentang Terapi Mental dan Obat Stress. Pembimbing: Prof. Dr.
Ahmad Sultra Rustan. M. SI, M. Pd Pembimbing 1 dan Aldilal, M. I. Kom
Pembimbing II
Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Gen Z FUAD IAIN
Kendari terhadap konten dakwah Ustadz Hanan Attaki di YouTube terkait terapi
mental dan pengelolaan stres, serta faktor-faktor yang memengaruhi persepsi
mereka. Penelitian ini dilatarbelakangi oleh pengalaman mahasiswa yang kerap
menghadapi tekanan akademik, overthinking, dan perasaan kosong, sehingga
mereka mencari solusi melalui dakwah digital. Konten Ustadz Hanan Attaki
dianggap berbeda karena menyampaikan ajaran agama sekaligus persoalan seharihari

yang dekat dengan mahasiswa, disampaikan secara santai, relevan, dan
menyentuh hati. Penelitian ini menggunakan metode kualitatif deskriptif dengan
teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi pada
mahasiswa yang aktif menonton konten dakwah tersebut. Hasil penelitian
menunjukkan bahwa mahasiswa menilai konten dakwah Ustadz Hanan Attaki
berkualitas dan berdampak positif terhadap kesehatan mental, khususnya dalam
mengurangi stres, menenangkan perasaan, dan meningkatkan motivasi diri. Empat
pendekatan utama yang dirasakan mahasiswa adalah Mode Chill Syukur, Soul Time
with Allah, Level Up Diri, dan Refresh Soul. Persepsi positif mahasiswa ini
dipengaruhi oleh latar belakang keagamaan, pengalaman pribadi, lingkungan
sosial, serta karakteristik YouTube sebagai media yang fleksibel dan mudah
diakses. Penerapan teknik UHA melalui gaya komunikasi yang santai, humoris, dan
solutif membuat pesan dakwah mudah dipahami dan diterima. Dengan demikian,
konten Ustadz Hanan Attaki tidak hanya berfungsi sebagai media penyampaian
ajaran agama, tetapi juga menghadirkan pengalaman yang nyata bagi mahasiswa,
berupa ketenangan batin, motivasi diri yang meningkat, dan dukungan spiritual
yang relevan dengan kehidupan sehari-hari mereka.
KATA KUNCI: Persepsi, Mahasiswa, Gen Z, Dakwah digital, Terapi Mental
dan Obat Stress

ABSTRACT

Name: Nining Hastuti Student ID: 2021030101009 Title: Perception of Gen Z
Students of FUAD IAIN Kendari on the Content of Ustadz Hanan Attaki's
Preaching Content on Youtube About Mental Therapy and Stress Medication.
Supervisor: Prof. Dr. Ahmad Sultra Rustan. M.SI, M. Pd Supervisor 1 and
Aldilal, M. I. Kom Supervisor II
This study aims to explore the perceptions of Gen Z students at FUAD IAIN
Kendari regarding Ustadz Hanan Attaki’s YouTube videos as a form of mental
health support and stress management, as well as the factors influencing their
perceptions. The study is motivated by students’ experiences of academic pressure,
overthinking, and feelings of emptiness, which lead them to seek solutions through
digital religious content. Ustadz Hanan Attaki’s videos are considered unique as
they convey Islamic teachings alongside everyday issues relevant to students,
presented in a relaxed, relatable, and engaging manner. A qualitative descriptive
method was employed, with data collected through observation, interviews, and
documentation involving students who actively watch the content. Findings
indicate that students perceive the videos as high-quality and beneficial for their
mental well-being, particularly in reducing stress, calming emotions, and enhancing
motivation. The four main approaches experienced by students are Mode Chill
Syukur, Soul Time with Allah, Level Up Diri, and Refresh Soul. Positive
perceptions are influenced by religious background, personal experiences, social
environment, and YouTube’s characteristics as a flexible and accessible medium.
The application of the UHA technique, with a relaxed, humorous, and solutionoriented
communication
style,
makes
the
messages
easily
understood
and
accepted.

As
a
result,
the
content
not
only
serves
as
a
medium
for
religious
education
but
also

provides
students
with
a
tangible
experience
of
inner
calm,
increased
motivation,

and
spiritual
support
that
is
meaningful
in
their
daily
lives.
Keywords: Perception, Students, Gen Z, Digital Da'wah, Mental Therapy and
Stress Relief

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Persepsi, Mahasiswa, Gen Z, Dakwah digital, Terapi Mental dan Obat Stress
Subjects:	200 Agama > 297.7 Perkembangan Islam > 297.74 Dakwah Islam, Penyebaran Islam
Divisions:	Fakultas Ushuluddin, Adab dan Dakwah > Prodi Komunikasi dan Penyiaran Islam
Depositing User:	Unnamed user with email [email protected]
Date Deposited:	06 Apr 2026 03:03
Last Modified:	06 Apr 2026 03:03
URI:	http://digitallib.iainkendari.ac.id/id/eprint/4297

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