PERILAKU KONSUMTIF TERHADAP TREND FASHION MASA KINI PERSPEKTIF EKONOMI ISLAM (STUDI PADA GEN Z DI KOTA KENDARI)

Irene Natalia Putri. Nim 2021050101038., I (2026) PERILAKU KONSUMTIF TERHADAP TREND FASHION MASA KINI PERSPEKTIF EKONOMI ISLAM (STUDI PADA GEN Z DI KOTA KENDARI). Other thesis, IAIN KENDARI.

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Abstract

ABSTRAK
Irene Natalia Putri. Nim 2021050101038. “Perilaku Konsumtif
Terhadap Trend Fashion Masa Kini Perspektif Ekonomi Islam
(Studi Pada Gen Z di Kota Kendari). Melalui Pembimbing: Bapak
Muhammad Hadi dan Bapak Adzil Arsyi Sabana

Penelitian ini bertujuan untuk mengkaji perilaku konsumtif generasi Z
terhadap trend fashion masa kini di Kota Kendari, faktor-faktor yang
mempengaruhi perilaku tersebut, serta perspektif ekonomi Islam
terhadap perilaku konsumtif generasi Z. Metode yang digunakan adalah
penelitian lapangan dengan pendekatan deskriptif kualitatif, dengan
teknik pengumpulan data melalui wawancara, observasi, dan
dokumentasi. Berdasarkan hasil wawancara dengan 110 informan,
penelitian ini menunjukkan bahwa generasi Z sangat dipengaruhi oleh
perkembangan zaman, menunjukkan bahwa generasi Z memiliki pola
konsumsi yang aktif dan responsif terhadap perkembangan tren fashion
terbaru, dengan tingkat partisipasi tinggi dalam mengikuti perubahan
yang terjadi di dunia fashion. Faktor-faktor yang mempengaruhi
perilaku konsumtif ini antara lain motivasi, harga diri, gaya hidup,
kelas sosial, serta pengaruh media, iklan, keluarga, dan teman sebaya.
Dari perspektif ekonomi Islam, perilaku konsumtif yang didorong oleh
tren fashion ini berisiko menimbulkan pemborosan (israf), yang
bertentangan dengan prinsip kesederhanaan dan pengelolaan harta yang
bijaksana. Islam menekankan pentingnya memprioritaskan kebutuhan
pokok sebelum memenuhi keinginan yang bersifat sekunder.

Kata Kunci: Perilaku Konsumtif, Generasi Z, Trend Fashion,
Ekonomi Islam

ABSTRACT
Irene Natalia Putri. Nim 2021050101038. "Consumptive Behavior
towards Current Fashion Trends from an Islamic Economic
Perspective (Study of Gen Z in Kendari City). Through
supervisors: Mr. Muhammad Hadi and Mr. Adzil Arsyi Sabana

This research aims to examine the consumer behavior of generation Z
towards current fashion trends in Kendari City, the factors that
influence this behavior, as well as the Islamic economic perspective on
generation Z consumption. The method used is field research with a
qualitative descriptive approach, using data collection techniques
through interviews, observation and documentation. Based on the
results of the interviews with 110 informants, this research shows that
generation Z is very influenced by developments over time, showing
that generation Z has an active consumption pattern and is responsive
to developments in the latest fashion trends, with a high level of
participation in following changes that occur in the world of fashion.
Factors that influence consumer behavior include motivation, selfesteem,

lifestyle, social class, as well as the influence of media,
advertising, family and peers. From an Islamic economic perspective,
consumptive behavior driven by fashion trends risks giving rise to
waste (israf), which is contrary to the principles of simplicity and wise
wealth management. Islam emphasizes the importance of prioritizing
basic needs before fulfilling secondary desires.

Keywords: Consumptive Behavior, Generation Z, Fashion
Trends, Islamic Economy

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Perilaku Konsumtif, Generasi Z, Trend Fashion, Ekonomi Islam
Subjects:	300 Ilmu Sosial > 332 Ekonomi Keuangan > 332.024 Keuangan Pribadi
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Prodi Ekonomi Syariah
Depositing User:	Unnamed user with email [email protected]
Date Deposited:	21 Apr 2026 06:17
Last Modified:	21 Apr 2026 06:17
URI:	http://digitallib.iainkendari.ac.id/id/eprint/4353

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