STRATEGI PRODUKSI SIARAN SULTRA TV MENGHADAPI PERKEMBANGAN INDUSTRI PERTELEVISIAN DI KOTA KENDARI

Fredi Muhtar Lutfi. NIM. 18030101012, F (2025) STRATEGI PRODUKSI SIARAN SULTRA TV MENGHADAPI PERKEMBANGAN INDUSTRI PERTELEVISIAN DI KOTA KENDARI. Other thesis, IAIN KENDARI.

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Abstract

ABSTRAK
Fredi Muhtar Lutfi. NIM. 18030101012. Strategi Produksi Siaran Sultra TV
Menghadapi Industri Pertelevisian di Kota Kendari.
Sultra TV adalah televisi lokal Sulawesi Tenggara yang hadir untuk
memberikan informasi seputar kejadian lokal yang ada di Sulawesi Tenggara.
Siarannya dapat dijangkau melalui streaming aplikasi JPM (Jawa Pos
Multimedia) Stream serta melalui jejaring media sosial Facebook, Youtube,
Instagram dan Tik-Tok. Sultra TV merupakan jaringan televisi lokal terbesar di
Indonesia, yang berada dibawah payung Fajar TV (Makassar) dan JPNN TV
(Jawa Pos National Network Televisi). Tahun 2014 sudah terbangun 50 televisi
Lokal diseluruh Indonesia. Jaringan ini merupakan wadah berbagi konten. Sultra
TV didirikan dengan maksud mendorong terwujudnya kesejahteraan masyarakat
dan sebagai mitra pembangunan Daerah Sulawesi Tenggara dengan penyediaan
informasi melalui penyiaran yang berbasis kekuatan lokal. Sultra TV
menayangkan program-program unggulan seperti Sudut Sultra yang acaranya
berbentuk Talk Show dengan mengundang pemerintah daerah, tokoh inspirasi dan
lain-lain sebagai bintang tamu. Selain itu Sultra TV juga menyediakan program
berita seperti Lintas Siang, Lintas Malam dan Jurnal Sepekan untuk memberikan
informasi peristiwa-peristiwa lokal yang terjadi di Sulawesi Tenggara. Penelitian
ini menggunakan pendekatan kualitatif dan teknik pengumpulan data dengan
melakukan observasi, wawancara, dan dokumentasi. Hasil penelitian ini
menunjukan strategi-strategi Sultra TV untuk menghadapi perkembangan industri
pertelevisian di Kota kendari dan mengetahui minat penonton terhadap program
yang ditayangkan Sultra TV, antara lain: melakukan perencanaan program,
produksi program, menempatkan jadwal program yang sesuai dengan kebiasaan
penonton, melakukan pengawasan dan evaluasi program serta penonton berminat
menonton Sultra TV karena program yang ditayangkan berisi konten lokal seputar
Sulawesi Tenggara.
Kata Kunci: Strategi, Produksi Siaran, Program, Televisi Lokal
ABSTRACT
Fredi Muhtar Lutfi. NIM. 18030101012. Southeast Sulawesi TV Broadcast
Production Strategy Facing the Television Industry in Kendari City.
Sultra TV is a Southeast Sulawesi local television that is here to provide
information about local events in Southeast Sulawesi. Broadcasts can be reached
through the JPM (Jawa Pos Multimedia) Stream application as well as through
social media networks Facebook, Youtube, Instagram and Tik-Tok. Sultra TV is
the largest local television network in Indonesia, which is under the umbrella of
Fajar TV (Makassar) and JPNN TV (Jawa Pos National Television Network). In
2014 50 local television stations were built throughout Indonesia. This network is
a content sharing platform. Sultra TV was established with the intention of
encouraging the realization of community welfare and as a development partner
for the Southeast Sulawesi Region by providing information through broadcasting
based on local strengths. Sultra TV broadcasts superior programs such as Corner
Sultra whose program is in the form of a Talk Show by inviting local
governments, inspirational figures and others as guest stars. In addition, Sultra TV
also provides news programs such as Lintas Siang, Lintas Malam and Jurnal
Sepekan to provide information on local events happening in Southeast Sulawesi.
This study uses a qualitative approach and data collection techniques by
conducting observations, interviews, and documentation. The results of this study
show the strategies of Southeast Sulawesi TV to deal with the development of the
television industry in Kendari City and find out the audience's interest in the
programs broadcast by Southeast Sulawesi TV, including: planning programs,
producing programs, placing program schedules according to the habits of the
audience, supervising and program evaluation and viewers are interested in
watching Sultra TV because the program that is broadcast contains local content
about Southeast Sulawesi.
Keywords: Strategy, Broadcast Production, Program, Local Television.

Item Type: Thesis (Other)
Additional Information: Kata Kunci: Strategi, Produksi Siaran, Program, Televisi Lokal
Uncontrolled Keywords: Kata Kunci: Strategi, Produksi Siaran, Program, Televisi Lokal
Subjects: 000 Kelas Umum > 070 Jurnalisme, Surat Kabar > 070.4 Jurnalisme, Jurnalistik, Pers > 070.43 Liputan Berita, Laporan dan Pengumpulan Berita (200)
000 Kelas Umum > 070 Jurnalisme, Surat Kabar
Divisions: Fakultas Ushuluddin, Adab dan Dakwah > Prodi Komunikasi dan Penyiaran Islam
Depositing User: Unnamed user with username asni
Date Deposited: 24 Feb 2025 01:47
Last Modified: 20 Apr 2026 01:21
URI: http://digitallib.iainkendari.ac.id/id/eprint/3781

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