STRATEGI PUBLIC RELATIONS DALAM MEWUJUDKAN ZONA INTEGRITAS (ZI) DI KANTOR IMIGRASI KELAS I TPI KENDARI

IKAL CAHYONO, I and NIM : 18030101024, (2023) STRATEGI PUBLIC RELATIONS DALAM MEWUJUDKAN ZONA INTEGRITAS (ZI) DI KANTOR IMIGRASI KELAS I TPI KENDARI. Other thesis, IAIN KENDARI.

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Abstract

ABSTRAK
Ikal Cahyono. 18030101024. Strategi Public Relations dalam Mewujudkan
Zona Integritas (ZI ) di Kantor Imigrasi Kelas I TPI Kendari. (Dibimbing
oleh:Sitti Fauziah M, S.Pd.I, M.Pd.,)

Penelitian ini bertujuan untuk mengetahui strategi Public Relations dalam
mewujudkan Zona Integritas (ZI) di Kantor Imigrasi Kelas I TPI Kendari.
Pengumpulan data dalam penelitian ini melalui observasi, wawancara dan studi
dokumentasi. Menggunakan analisis data dengan teori Miles dan Huberman.
Melibatkan 3 orang narasumber yaitu pegawai Kantor Imigrasi Kendari. Hasil
dari penelitian ini menunjukkan bahwa strategi yang dilakukan Kantor Imigrasi
Kelas I TPI Kendari dalam Mewujudkan Zona Integritas adalah (1) membentuk
rancangan kerja pembangunan Zona Integritas. (2) Melakukan layanan terbuka
bagi publik sebagai bentuk merubah pelayanan Kantor Imigrasi yang lebih
stransparan. (3) Menyediaan fasilitas ramah HAM. (4) Menciptakan produk
inovasi layanan unggulan Kantor Imigrasi berbasis kearifan lokal. (5)
Memanfaatkan Media relations sebagai media publikasi dan penyebaran
informasi kepada publik. Kemudian didukung dengan Sumber Daya Manusia
(SDM) yang berkualitas dan sarana dan prasarana yang memadai. Kendala dalam
pelaksanaan program kerja unggulan yaitu terganggunya jaringan internet.

Kata Kunci: Strategi, Public Relations, Zona Integritas.

ABSTRACT

Ikal Cahyono. 18030101024. Public Relations Strategy in Realizing the
Integrity Zone (ZI) at the Immigration Office Class I TPI Kendari. (Supervised
by: Sitti Fauziah M, S.Pd.I, M.Pd.,)

This study aims to determine the Public Relations strategy in realizing
the Zone of Integrity (ZI) at the Immigration Office Class I TPI Kendari.
Collecting data in this study through observation, interviews and documentation
studies. Using data analysis with the theory of Miles and Huberman. Involving 3
resource persons, namely Kendari Immigration Office employees. The results of
this study indicate that the strategies carried out by the Class I Immigration
Office of TPI Kendari in Realizing the Integrity Zone are (1) forming a work plan
for the development of the Integrity Zone. (2) Perform layout services as a form of
changing Immigration Office services to be more transparent. (3) Providing
human rights friendly facilities. (4) Creating superior service innovation products
for the Immigration Office based on local wisdom. (5) Utilizing Media relations
as a medium for publication and dissemination of information to the public. Then
it is supported by qualified Human Resources (HR) and adequate facilities and
infrastructure. Obstacles in the implementation of the flagship work program is
the disruption of the internet network.

Keywords: Strategy, Public Relations, Integrity Zone.

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